“Night of Beauty” benefit at The Loft in Escondido


The Loft Hair Design and Skin Care celebrates 15 successful years in business and their most recent LOFT anniversarywith a “Night of Beauty” event and fundraiser, which will take place on Thursday, September 12, 2013, from 5 pm to 8 pm at The Loft Hair Design & Skincare in Escondido.

The public is invited to come enjoy the party, which will include appetizers and drinks, beauty treatments, demonstrations and giveaways, as well as the latest trends in hair, fashion and makeup.

“We have so much to celebrate!” says Shawna Cruise, owner of The Loft Hair Design & Skin Care. Our loyal clientele, our talented stylists, and our recognition awards have all contributed to 15 amazing years of success in business here in Escondido, in spite of an economy that has not been kind to many.”

The Loft Hair Design and Skincare has been named one of America’s Top 200 Salons for seven years.  More recently, Loft stylist Samantha Gray was among 7 finalists out of 1,000 U.S. applicants at Wella’s International Trend Vision in Las Vegas. The competition is one of the largest truly international competitions of its kind. The Loft’s whole team traveled to Vegas to cheer her on as she competed in the color category.

Cruise adds, “I feel fortunate and excited to bring together the people who have allowed us to be a special part of their lives and of the community. It also feels good to be able to give something back on behalf of the community that has supported us over the years.”

Proceeds generated from donations to the “Night of Beauty” event will go to “Look good…feel better” in honor of long time Loft stylist Robin Oquist who was recently diagnosed with cancer. “Look good. Feel better is a nonprofit dedicated to improving the self-esteem and quality of life of people undergoing treatment for cancer. While there is no fee to attend Night of Beauty, there is a suggested donation to support this cause.

Appetizers and cocktails prepared by Vincent’s will be served throughout the evening as lounge music spins. Vincent Grumel is one of San Diego’s most celebrated chef’s, called “first class” by Zagat and rated “Best Chef” and “Best Restaurant” in San Diego numerous years.

Guests will enjoy mini massages and see the latest trends in hair color and cuts, makeup and skin care and plenty of chances to experience “mini” versions of multiple services offered by the salon. Giveaways galore will include products and top services offered by The Loft, including the new Microzone Express Treatments that will be launched for the first time at “Night of Beauty.”

Dermacare’s Dr. Birchall will be demonstrated the latest in non-surgical cosmetic procedures as well as offering special pricing for Botox and Juvaderm for those wanting treatments that night.

The Loft will also be offering specials on services, gift certificates and products, as well as gifts with purchase, discounts and free add-ons, available that night only.

Since 1998, when she founded The Loft Hair Design & Skincare based on a true commitment to superior customer service and education, Cruise has earned numerous awards: Entrepreneur of the Year 2008 from the Escondido Chamber of Commerce, Top 200 Salon in the nation by Salon Today magazine for seven years and she has been featured in numerous TV and magazines including Fox 5, Fox 6, NBC, KUSI, Good Housekeeping and San Diego Home and Garden. With a deep commitment to the community, Shawna organizes numerous events and has spearheaded The Loft’s team efforts raising thousands of dollars for local charities. She and her staff are dedicated to creating an experience that consistently exceeds expectations.

Artistic Director, Samantha Gray, attended Pasadena City College Cosmetology program and became licensed in 2001. Relocating to Oceanside she assisted Andrew Dale studying Sassoon haircutting. Coming to The Loft Hair Design in 2004 she became Director of Education in 2005. In charge of managing and developing The Loft’s education programs from Assistant through Advanced classes. She has also been creative lead for many fashion shows and photo shoots and worked backstage both at New York and Los Angeles Fashion week as part of the Bumble and bumble and Wella teams.

The Loft Hair Design and Skin Care, is located at 106 West Grand Avenue in Escondido.

For more information about The Loft’s 15 Year Anniversary Celebration “Night of Beauty,” stylist Samantha Gray or The Loft’s services, call Shawna at 760-741-5638 or 760-815-9619 or go to www.thelofthairdesign.com.

For more information about Look Good…Feel Better, go to lookgoodfeelbetter.org.